Our goal every year is to select a charitable organization that we really connect with or that we feel gives back to causes that we feel really passionate about.
This year we have selected Roots Ethiopia to receive a percentage of our proceeds.
Roots Ethiopia partners with communities in Ethiopia to turn local ideas into real opportunities. Their number one goal is to work together to educate children, improve schools, and create jobs. They stands behind Ethiopian families with sponsorship's to keep kids in school, support local business ideas with grants and microloans so families can have a sustainable income, and invest in schools where they see possibilities that are bigger than problems. They believe in the power of Ethiopian ideas to solve Ethiopian problems.
Roots Ethiopia have 175 kids in school, over 400 women led businesses, and 13 schools with stand-out learning resources.